Georgia Straight Advertising Specs

Thanks for advertising with us. Here’s what you need to know when it comes to ad mats / creative specs needed for:

  • Newsletter ads

  • Website display/banner ads

  • Social media ads

  • Print ads

Newsletter ads

Bulletin

 25 words, written in 3rd person
link (preferably with a UTM code)

Spotlight

• 50 words, written in 3rd person
• At least 1 landscape-oriented image without text or logos (minimum 1000px wide)
• Link (preferably with UTM code)

Title

• 125 words, written in 3rd person
• At least 1 landscape-oriented image without text or logos (minimum 1000px wide)
• Link (preferably with UTM code)

Website banner ads

For display ads on our site, we need the following ad sizes (dependent on your campaign)

• 300 × 250
• 728 × 90
• 970 × 250
• 320 × 50

Format: JPG, PNG, or GIF

Max size: 150KB

Plus a URL link (preferably with a UTM code)

Social media

Contest

Prize: Suggested minimum $250 value

Prize details:

• Full description
• Value
• How winner can redeem prize
• 3-5 bullet points of key messaging and features related to prize

Photos: 1-6 clean, uncluttered photos without logos or text (min 1080 × 1080)

Plus any social accounts to tag

Post

Details:

• 3-5 bullet points of key messaging and features related to prize

Photos: 1-6 clean, uncluttered photos without logos or text (min 1080 × 1080)

Plus any social accounts to tag

Print

For all print ads, we require camera ready artwork with the following:

Format: PDF (at 1x) with fonts embedded, and colours converted to CMYK

Resolution: 300 ppi

Not required: Bleed or crop marks

Print ad sizes:

Full page: 9.17” wide x 9.67” high

Half page: 9.17” wide x 4.75” high (landscape or horizontal-oriented)

Half page: 4.5” wide x 9.67” high (portrait or vertical-oriented)

Third page: 4.5” wide x 6.39” high

Third page: 9.17” wide x 3.11” high (banner)

Quarter page: 4.5” wide x 4.75” high

Eighth page: 9.17” wide x 2.29” high