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- Georgia Straight Advertising Specs
Georgia Straight Advertising Specs
Thanks for advertising with us. Here’s what you need to know when it comes to ad mats / creative specs needed for:
Newsletter ads
Website display/banner ads
Social media ads
Print ads
Newsletter ads
Bulletin
• 25 words, written in 3rd person
• link (preferably with a UTM code)
Spotlight
• 50 words, written in 3rd person
• At least 1 landscape-oriented image without text or logos (minimum 1000px wide)
• Link (preferably with UTM code)
Title
• 125 words, written in 3rd person
• At least 1 landscape-oriented image without text or logos (minimum 1000px wide)
• Link (preferably with UTM code)
Website banner ads
For display ads on our site, we need the following ad sizes (dependent on your campaign)
• 300 × 250
• 728 × 90
• 970 × 250
• 320 × 50
Format: JPG, PNG, or GIF
Max size: 150KB
Plus a URL link (preferably with a UTM code)
Social media
Contest
Prize: Suggested minimum $250 value
Prize details:
• Full description
• Value
• How winner can redeem prize
• 3-5 bullet points of key messaging and features related to prize
Photos: 1-6 clean, uncluttered photos without logos or text (min 1080 × 1080)
Plus any social accounts to tag
Post
Details:
• 3-5 bullet points of key messaging and features related to prize
Photos: 1-6 clean, uncluttered photos without logos or text (min 1080 × 1080)
Plus any social accounts to tag
For all print ads, we require camera ready artwork with the following:
Format: PDF (at 1x) with fonts embedded, and colours converted to CMYK
Resolution: 300 ppi
Not required: Bleed or crop marks
Print ad sizes:
• Full page: 9.17” wide x 9.67” high
• Half page: 9.17” wide x 4.75” high (landscape or horizontal-oriented)
• Half page: 4.5” wide x 9.67” high (portrait or vertical-oriented)
• Third page: 4.5” wide x 6.39” high
• Third page: 9.17” wide x 3.11” high (banner)
• Quarter page: 4.5” wide x 4.75” high
• Eighth page: 9.17” wide x 2.29” high